workflows active: 44 last morning round: Thu 07:00 last deploy: 2026-09-03

I build revenue systems.

Acquisition, lifecycle, data, and the handoff to sales, wired together and measured.

Eleven years at Forbes, where I built B2B demand generation from nothing to eight figures in marketing-influenced revenue with a team of two.

Nights and weekends I keep building: a product for the trades, a house that mostly runs itself, and the pipeline behind this job search.

A lifecycle and pipeline console, VP view: four lifecycle scorecards with active prospects, new entries, phase advancements, sales-ready counts, and conversions against an eight-week baseline
The console, sample edition. The real one runs in Looker; its numbers stay internal.
Selected work WORK / 01

FORBES / B2B

The demand engine

Marketing-influenced revenue is at $5.25M for 2026 so far, and $72K of paid budget has turned into $275K direct-booked. Tracked through Salesforce contact-role attribution.

salesforce / pardot / blueconic / looker / linkedin ads / google ads

The demand engine forbes b2b / 2019 to 2026 / one system, measured end to end Acquisition CDP Lifecycle CRM routing Sales paid, content and partners 18m+ profiles segmentation nurture and reengagement speed to lead attribution handoff and outreach measured in salesforce contact-role attribution and looker yellow outline: the parts I own

FORBES / PLATFORM

Forbes Connect on the CDP

An owned-media conversion layer on an 18M+ profile CDP: behavioral segmentation, on-site dialogues, progressive profiling, and lifecycle routing into Pardot and Salesforce.

blueconic / pardot / salesforce

A Forbes partner page with the Connect with Us button in its header, the public face of Forbes Connect

FOUNDER

Stedd

Revenue recovery for trades businesses: an AI voice agent that books jobs while the caller is still on the line, a production automation stack behind it, and a paying pilot client.

n8n / postgres / retell / twilio / anthropic api / stripe

The Stedd Monday Report, sample edition: the week's recovered dollars with numbered per-touch receipts, rendered from the real template with seeded numbers

LAB

The job search machine

The pipeline running this search: company research and drafting, a daily digest with one-tap approve and send, visit alerts on the work samples, and a Friday scorecard.

claude code / n8n / notion / gmail

The Morning Round digest open in Gmail: six drafts awaiting approval, each with an Approve and Send button that sends the draft as written and logs it to Outreach

All seven case studies are in the work index.

The coop frame mid-build on a workbench inside the shop, plywood walls up, tool bag resting on the deck, ladder alongside
The finished coop, white board-and-batten with wood double doors and a screened run, on the fence line
The shop, wide from the door, lights on
Two snowmobiles stopped on a frozen lake at sunset, riders in helmets, treeline on the horizon
A trailer bed covered in wired firework cakes and mortar racks, cue wires running to a laptop at the edge

Warwick, NY. Weekends.

Numbers that are real PROOF / 02
$0 to eight figures marketing-influenced revenue, 2019 to 2026, salesforce contact-role attribution
~2.5x conversion improvement from tighter capture, nurture, and routing, 2019 to 2026
18M+ profiles in the cdp behind forbes connect, live in 2026
10+ concurrent lifecycle programs running in 2026, team of two
$275K direct-booked from $72K paid, 2026, salesforce attribution
Stack, short STACK / 03

Salesforce attributes. BlueConic segments. Pardot nurtures. Looker measures. n8n orchestrates. Claude Code builds. Retell answers. Notion tracks.

The full list, with what each tool was actually used to build, is on the stack page.

Off hours HOME / 04

Home is a small hobby farm in Warwick, NY, with a shop attached. The coop got built, the fence line keeps growing, and the cars get fixed here. More of that on the about page.

Inside the barn at night on the Fourth of July, red, white, and blue string lights along the rafters, a tractor and a mower parked at the far end, an extension cord running across the dirt floor
The barn on the Fourth of July. The fireworks are in the lab section.