workflows active: 55 last morning round: Mon 07:00 last deploy: 2026-10-06

I build growth systems.

Demand gen, lifecycle, the data underneath it, and the handoff to sales.

Eleven years at Forbes. I started the B2B demand gen function from scratch and it's grown to eight figures in marketing-influenced revenue, most of that with a team of two.

Outside of work I'm usually building something: a product for trades businesses, a lot of automation around the house, and the pipeline I'm using to run this job search.

A lifecycle and pipeline console, VP view: four lifecycle scorecards with active prospects, new entries, phase advancements, sales-ready counts, and conversions against an eight-week baseline
A sample of the lifecycle console. The real one is in Looker and the numbers stay internal.
Selected work WORK / 01

FORBES / B2B

The demand engine

Marketing-influenced revenue is at $5.25M for 2026 so far, and $72K of paid budget has turned into $275K direct-booked. All of it tracked in Salesforce through contact-role attribution.

salesforce / pardot / blueconic / looker / linkedin ads / google ads

The demand engine forbes b2b / 2019 to 2026 / one system, measured end to end Acquisition CDP Lifecycle CRM routing Sales paid, content and partners 18m+ profiles segmentation nurture and reengagement speed to lead attribution handoff and outreach measured in salesforce contact-role attribution and looker yellow outline: the parts I own

FORBES / PLATFORM

Forbes Connect on the CDP

Forbes Connect sits on the BlueConic CDP (18M+ profiles) and turns anonymous readers into known contacts: behavioral segments, on-site prompts, progressive profiling, and routing into Pardot and Salesforce.

blueconic / pardot / salesforce

A Forbes partner page with the Connect with Us button in its header, the public face of Forbes Connect

FOUNDER

Stedd

Stedd helps trades businesses stop losing jobs to missed calls. An AI voice agent picks up and books the job while the caller is still on the line. There's a production automation stack behind it and one paying pilot client so far.

n8n / postgres / retell / twilio / anthropic api / stripe

The Stedd Monday Report, sample edition: the week's recovered dollars with numbered per-touch receipts, rendered from the real template with seeded numbers

LAB

The job search machine

The setup I'm using to run this search: company research and drafting, a morning digest where I approve and send from my phone, alerts when someone opens a work sample, and a Friday scorecard.

claude code / n8n / notion / gmail

The Morning Round digest open in Gmail: six drafts awaiting approval, each with an Approve and Send button that sends the draft as written and logs it to Outreach

All seven case studies are in the work index.

The coop frame mid-build on a workbench inside the shop, plywood walls up, tool bag resting on the deck, ladder alongside
The finished coop, white board-and-batten with wood double doors and a screened run, on the fence line
The shop, wide from the door, lights on
Two snowmobiles stopped on a frozen lake at sunset, riders in helmets, treeline on the horizon
A trailer bed covered in wired firework cakes and mortar racks, cue wires running to a laptop at the edge

Warwick, NY. Weekends.

The numbers PROOF / 02
$0 to eight figures marketing-influenced revenue, 2019 to 2026, salesforce contact-role attribution
~2.5x conversion improvement from tighter capture, nurture, and routing, 2019 to 2026
18M+ profiles in the cdp behind forbes connect, live in 2026
10+ concurrent lifecycle programs running in 2026, team of two
$275K direct-booked from $72K paid, 2026, salesforce attribution
What I use STACK / 03

Salesforce for attribution, BlueConic for segmentation, Pardot for nurture, Looker for reporting. n8n runs the automation, Claude Code does most of the building, Retell handles the voice side of Stedd, and Notion keeps track of all of it.

The full list, with what each tool actually got used for, is on the stack page.

Off hours HOME / 04

I live on a small hobby farm in Warwick, NY with a shop out back. I built the coop, the fence line keeps growing, and most of the car work happens here. More on the about page.

Inside the barn at night on the Fourth of July, red, white, and blue string lights along the rafters, a tractor and a mower parked at the far end, an extension cord running across the dirt floor
The barn on the Fourth of July. The fireworks are over in the lab section.